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In Today's Supply Chain, If It's Not Real Time It's Out of Date

We have so much real time data around us today in our daily lives. Wherever we are and whatever the time, we are enriched with all manner of alerts, messages, tweets and likes instantly telling us what's going on.

Real time data is everywhere except in supply chains

Google feeds automobile drivers real time data on traffic congestion offering them ways to avoid it. Train travel apps help commuters prepare for their journeys to work and weather apps help people choose the appropriate attire for the day.

Real-time data is everywhere around us. Except, it would seem, in our supply chains.


If it's not real time it's out of date

How many times have you walked into an office or a warehouse and seen time-lapsed data on display? In conference rooms or up on the walls via notice boards you'll commonly see statistics reporting on performance, progress or costs; but often these are weeks or even months out-of-date. Think back to the last review meeting where data was examined in hard copy reports telling everyone what happened in the last month or last quarter.

Everything is viewed in the past, which can’t be changed or pro-actively managed.

Even users analysing spreadsheets that have been extracted from internal ERP systems are still not in real time and what’s more, their systems aren’t even connected to their global supply networks.

Introducing magNET-T™

Well, Gravity has created a unique technology called magNET-T™ that disrupts this industry wide way of working and propels users into the modern era of 24/7 digitalisation.

In short, magNET-T™ is what the Gravity Apps are built on. It accelerates and streamlines the collation, analysis and distribution of real-time data, which is revolutionising the information flow in global logistics and supply networks.

With magNET-T™ a user no longer has to work with data that’s a few hours old, they can now get it in seconds. 

magNET-T™ uses Web APIs, AI Bots and proprietary algorithms to unlock and gather data that's scattered across not just an organisation’s immediate supply chain, but throughout the multiple tiers that support it. It also collects what is happening out in the world around us; the latest weather, labour strikes, the impact of natural disasters and so on, providing instant awareness of potential supply chain disruption.

What’s more, magNET-T™ is collaborative based, so it not only lets you know exactly what’s going on in your supply chain but also in your partners, their partners and indeed, everyone involved.

Gravity’s magNET-T™ gives your business a competitive advantage and its users are currently enjoying, on average, 63% faster and more effective reaction times to supply chain issues than they did before using the software. 

If you would like to know more about magNET-T™ or Gravity’s suite of Cloud-Based Apps, please contact Stephanie Johnson at

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