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Gravity Joins the Fashion Revolution for Supply Chain Traceability!

Transparency Across the Supply Chain - The Fashion Revolution

April 24, 2013 was a dark day for the fashion industry. The Rana Plaza factory collapse in Bangladesh killed 1,134 and injured more than 2,500 people. It was the catalyst for the launch of a global campaign to encourage consumers to ask "who made my clothes?". The Fashion Revolution demands complete transparency of supply chain traceability across the entire fashion supply chain. We're proud to add Gravity's voice to those of hundreds of companies across 80 countries. We want to create a global community to repair the fragmentation that makes providing supply chain traceability so difficult.

The Fashion Revolution began as a one-day campaign in 2013. Last year, the movement almost broke Twitter. The hashtag #whomademyclothes had a reach of 63 million, 124 million potential impacts and trended worldwide on Twitter on April 24, 2015. This year, it evolves into Fashion Revolution Week that runs the entire week of April 18-24. The Huffington Post just ran a Q&A with co-founder Carry Somers. It's well worth a read, check it out here.


Fragmentation of Fashion Industry

The industry knows customers demand traceability. But meeting those expectations is much easier said than done. Behind the Barcode reports 48 percent of fashion companies cannot trace the origins of their products.

Why is that so difficult? Because of the fragmentation of the people, processes, platforms and standards. Suppliers are scattered around the world, sometimes in remote areas. That means overcoming geographic, language, skill and access barriers. That is challenging for larger companies dealing with multiple tiers of suppliers and resources.  

But supply chain fragmentation also plagues mid- and small-cap companies. They do not have the influence or sway on their supply bases to adopt one set of standards.

It's this lack of an agreed upon global standard that fosters fragmentation. For example, the major retailers have their own standards, measurements and ways of reporting. It's up to their supply bases to try to meet those disparate standards - a Herculean task.

So supply chain actors worldwide need to take two big steps: commit to a global chain of custody standards; and collect and validate data.

That requires the creation of a true digital network that enables supply chain managers to collect, analyze and share information in real-time with their partners. This will allow them to react to sudden opportunities and risks.

That's why we're working to create the Gravity Community. It will enable you to connect and collaborate with all users. That includes those outside your network.

Companies that embrace supply chain traceability will be better able to meet their own sustainability policies and their customers' high expectations. We encourage you to join the Fashion Revolution. Ask your partners and your customers to learn about the real people throughout your supply chain. #whomademyclothes

If you would like to learn more about how Gravity and our Community can support your efforts !


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