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Building Blocks For The Ultimate Digital Supply Chain

Abraham Maslow’s Hierarchy Of Needs theory proposes that people get motivated by five primary categories of emotional need:

  1. Physiological 
  2. Safety
  3. Love
  4. Esteem
  5. Self-actualization

Maslow's Hierarchy of Needs
click image to enlarge

Reimagining this theory allows us to align supply chains in the modern world as they transition from traditional legacy systems to become cognitive and enable the ultimate goal – the best-in-class customer experience.


The beliefs and values that guide businesses through the journey to becoming digital remain the same. They create a culture where all parties synchronize and work as one to achieve full potential by building their capabilities through technological innovation and enable new business models that were previously considered unimaginable.


building blocks for the ultimate digital supply chain
click image to enlarge

01  EVALUATE

At the base of the supply chain hierarchy of needs pyramid, we have the most fundamental requirements; the indisputable need for change; transition away from manual processes and outdated mindsets that are blockers to becoming digital.

02  ANALYZE

The next tier of Maslow’s pyramid explores safety and the need for a transformative level of growth and development that can crucially analyze the performance of every player, at every stage in real time to enable businesses to identify inefficiencies and mitigate risk.

03  SYNTHESIZE

Maslow’s midway stage of the pyramid relates to the human needs of love and belonging. In the supply chain pyramid, this stage refers to how businesses meet with the realization that the supply chain has outgrown traditional processes and become a complex integral need. This awareness culminates as the ultimate in customer service, profitability, and creates a competitive advantage by connecting all parties. By forging strong relationships improving service levels, and optimizing all processes throughout the critical path, you are now creating a true value chain.

04  CONNECTED

To build-in a safety net, companies need to plan not only for immediate risks but also for those of the future. This provision is of particular importance in light of potential disruption risks as a result of political issues such as the Brexit saga and trade war battle that can devastate partner relationships and pose a significant detrimental impact. Those businesses that successfully implement the necessary technologies required at this level are establishing an agile and flexible supply chain to enable them to stay ahead of their competitors and scale their businesses.

05  FULLY DIGITIZED

However, to become the ultimate leader and reach the pinnacle level and command the prime spot at the top of the pyramid - a cognitive , best-in-class digital business, you need to identify unexpected issues in real time today and intelligently plan for tomorrow. Successfully passing through the lower tier stages of your journey will create the building blocks required to achieve your goals:

  • descriptive analytics improve efficiency by informing the
    decision-making process
  • prescriptive and predictive analytics take you from reactive to proactive
  • automation refines operation efficiency
  • technology enables businesses to scale


It is necessary to navigate this phase carefully and with the expertise required to enable you to rise to the peak level and become fully digital and truly consumer-centric. The culmination of all the stages you have passed through enables the complete digitization of the supply chain, and the ultimate ability to operate to its full potential. Your new efficient and powerfully reliable infrastructure has eliminated the silos that created all of the inefficiencies and has now set you on the way to a very agile, efficient value chain.


If you would like to learn more about how Gravity can help you achieve business excellence by identifying and addressing your pain points and using technology to enable the solution, contact us. One of our experts will be happy to discuss your needs and help support you in your journey.

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